QUILTED



What is Quilted?

Quilted is a student-led multimedia collective built on the belief that creativity thrives in community. Born from the need for a space where artistic expression isn’t confined by rules or hierarchy, Quilted brings together artists, musicians, designers, filmmakers, writers, and creators of all kinds to collaborate, experiment, and push boundaries.

What started as an underground creative community at Queen’s University has grown into a self-sustaining ecosystem of showcases, zines, fashion drops, short films, and cultural experiences. Quilted exists in the in-between—between disciplines, between campus and city, between idea and action.

We stand for raw expression, interdisciplinary collaboration, and the power of student-led culture. We’re not just hosting events; we’re building a movement that stitches together independent voices into something greater than the sum of its parts
    1. IGNITION


    Invitation Card

    To promote Quilted 2025, we used a stripped-back business card with just a logo and QR code. No info, just curiosity.
    It was a personal, hand-to-hand invite—meant to be kept, not thrown away.
     A small card that opened the door t

    Short Film — The Reveal

    This 1-minute film was made for those who picked up the card.

    No dialogue. No explanation. Just emotion, energy, and a feeling that something bigger was unfolding.

    It wasn’t a promo. It was a     portal.


    2. CREATION

    THE ZINE




    The QUILTED 2025 zine is more than a printed object—it’s a physical reflection of the community we built.
    Curated from multiple collaborative photoshoots, behind-the-scenes moments, and visual experimentation, the zine functions as both a lookbook and a document of our process.
    Sold and distributed at the showcase, the zine became a piece of the event you could take home—something to hold, flip through, and remember.



    BEHIND THE ZINE
    Created on a tight timeline, the zine was shaped by shared effort.
    Photographers edited their own work, layouts evolved through trial and error, and design choices were made intuitively.

    It wasn’t perfect by design—just real, raw, and made together.
     intuition as much as intention.

    Mistakes were made. Pages were reworked. But the zine came together the way Quilted always has—through trust, tension, and the magic that happens when people make things together.










    3. UNVEILING


    QUILTED 2O25 PROMOTION



    SHOW CASE MARKETING PT.2

    THE SHOWCASE

    Event Recap Video














    4. RESULTS


    Meta Business Suite Overview


    • 81.2K Views (+689%)
    • 11.3K Reach (+606%)
    • 1.8K Interactions (+640%)

    All achieved with 0 ad spend
    100% organic growth driven by design, content, and community.

    Community Growth & Participation

    • Profit $3K in 2 months
    • 40% learned about Quilted through word of mouth
    • Sold-Out Showcase (Capacity: ~200)
    • 100+ Zines and Tees Sold
    • 35+ Artists and Performers Involvement





    LEGACY AND REFLECTION


    Everything you see here happened in the span of just two months. What started as an idea quickly became a fully realized event—complete with marketing, merchandise, a published zine, and a sold-out showcase. But more than that, I built a community.

    Through Quilted, I created a space for collaboration, experimentation, and creative freedom—one that connected students and local artists across Queen’s University and Kingston.

    Even as I move on from this city, Quilted will stay—because it was never just mine. It belongs to the people who built it with me, and those who will continue to shape it next.