ABOUT ME






I’m a Hong Kong-born creative with an aptitude for business, currently studying Commerce at Smith School of Business. I’m someone driven by one vision: to bring together art, community, and entrepreneurship into something meaningful.

I’m an innovator and a builder. Where others see nothing, I see a blank canvas — ready to become something alive.

At my core, I value creativity, community, and self-expression. These values run through everything I do — from founding the multimedia collective Quilted, to building the concept-driven brand cat7.underwear, to leading campaigns that blend strategy with emotion.




EXPERIENCE


Founder & Director– Quilted Queens
Kingston, ON | 2024 – Present

In 2024, I founded Quilted, a student-led multimedia collective rooted in creative freedom and collaboration. What began as an underground initiative quickly evolved into a fully realized ecosystem—spanning zines, short films, fashion, and large-scale cultural events.

I oversaw every stage of the brand’s growth: from creative direction and team building to marketing strategy and event execution.

Key Achievements:
  • Built and led a team of 40+ interdisciplinary creatives
  • Directed a sold-out showcase with over 200 attendees
  • Produced and sold 100+ units of original merch and zines
  • Reached 81K+ organic views across social platforms
  • Designed and executed a zero-budget marketing campaign using business cards, posters, and a concept-driven short film
  • Established a platform that connected Queen’s students with Kingston’s local arts community



Founder & Creative Director – cat7.underwear
Hong Kong | 2024 – Present

I co-founded cat7.underwear as a brand built on duality — blending athletic functionality with visual identity rooted in underground rave culture. More than just clothing, cat7 explores movement, obsession, and the flow state through product, campaign design, and creative storytelling.

I led the brand from concept to execution — overseeing product development, visual direction, content creation, and launch strategy across Hong Kong.

Key Achievements:
  • Developed and launched two product lines reflecting dual states: Performance & Comfort
  • Directed and edited 2 concept-driven campaign films
  • Managed manufacturing, influencer outreach, and distribution
  • Sold 160+ units in the first two months with HK$23,000 revenue and a 40% profit margin
  • Gained 2,000+ organic followers through content-focused marketing and collaborations
  • Crafted a visual identity that merged commerce and creativity through design, narrative, and motion